Flowrefy — press kit
====================

Compiled 10 September 2026. Always current: https://www.flowrefy.com/en/press

Everything on this page is cleared for use — no request needed, no embargo. What you will not find is a client list: this offering has no customers yet. The evidence is therefore not a track record but an open method, an archive of worked-through sample analyses and software you can operate yourself in five minutes.

One sentence (25 words)
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Flowrefy measures business processes in mid-sized companies: the workflow is rebuilt as a model, simulated hundreds of times, and the most expensive step is quantified in euros per year — as a range.

Short (60 words)
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Flowrefy measures business processes in mid-sized companies before money goes into them. The workflow is rebuilt as a model, simulated hundreds of times under load, and the step that actually blocks is quantified in euros per year — as a range, not a point estimate. The brand name is the method: FLOW measures, REFY refines, eight steps. If the measurement finds no worthwhile lever, the answer is a refusal rather than an offer. Flowrefy is a brand of Balane GmbH, Munich.

Long (120 words)
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Flowrefy measures business processes in mid-sized companies before software is bought against them. Instead of estimating an average, the workflow is rebuilt as a model and simulated hundreds of times under load; the result names the step that actually blocks and quantifies it in euros per year — always as a P10 to P90 range. The brand name is the method: FLOW measures (Find, Lay bare, Observe, Weigh), REFY refines (Reduce, Enable, Fit, Yield). Four calculators on flowrefy.com are free and need no sign-up; the simulation itself runs in the desktop application FlowVisual. Worked-through sample analyses are published with their arithmetic and their limits, including ones that advise against buying. Flowrefy and FlowVisual are brands of Balane GmbH in Munich.

Spelling
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“Flowrefy” — one word, capital F, no space and no hyphen. The method itself in capitals: FLOWREFY, because the name is the acronym (Find, Lay bare, Observe, Weigh, Reduce, Enable, Fit, Yield). The software is “FlowVisual”, capital F and capital V. Both come from “Balane GmbH”; “Balane” on its own is fine unless the context is legal.

Facts
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Offering: Process measurement for mid-sized companies: diagnosis with four free calculators, simulation in FlowVisual, implementation at a fixed price.
Company: Balane GmbH, Balanstrasse 84, 81541 Munich, Germany
Register: HRB 301320, Munich local court · VAT ID DE455102718
Represented by: Jonas David Höttler, Managing Director
Brands: Flowrefy (method and consulting) · FlowVisual (software)
Market: Consulting in the German-speaking mid-market, software worldwide
Consulting prices: Diagnosis 0 € · implementation at a fixed price in the low four figures, known before signing · no day rates · no worthwhile lever, no invoice
Software: FlowVisual 1.2 for macOS and Windows. Modelling, stress test and the before/after in euros are free and need no account. Pro (save a project, branded PDFs): 199 € solo, 399 € consulting, 799 € enterprise, or 39 € per month — prices include VAT.
Where to get it: Mac App Store: apps.apple.com/app/flowvisual-process-simulator/id6762723631 · Microsoft Store: apps.microsoft.com/detail/9P7RDKC5DW4X — both without a country parameter, so every visitor lands in their own market
Published material: 8 sample analyses with arithmetic and limits (2 of them advise against acting) · 8 method steps, each with its own page · 31 articles in German, 20 in English
Customers: none. The offering has not been sold yet; every published figure comes from a constructed model.
Addresses: flowrefy.com (method, calculators, archive) · flowvisual.app (software)
Contact: j@hoettler.com — the subject line “Press” is enough, usually answered the same working day

FlowVisual
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Platform: macOS and Windows, version 1.2
Free: Modelling, stress test, bottleneck, before/after in euros — no account, no time limit
Pro: Save projects and export branded PDFs: 199 € / 399 € / 799 € one-off, or 39 € per month, VAT included
Data: runs locally, files stay on your own drive

How the figures have to be cited
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01  Every figure from a sample analysis needs the words sample analysis, or an equivalent marker (constructed, modelled, simulated), in the same sentence.
02  Results belong in the conditional: would be, would lie, would have saved. The indicative turns a model into a measurement at a client.
03  Do not compress ranges into a point value. Quoting 26,000 euros instead of 18,000 to 35,000 euros is a different statement, not a shorter one.
04  Name the analysis identifier (for instance AN-2026-01) so readers can find and recompute it in the archive.
05  Client names are not available on request: there are none.

Correct: In a constructed sample analysis by Flowrefy (AN-2026-01), the bottleneck would sit not in costing but in technical clarification; after the intervention the model puts the annual saving between 18,000 and 35,000 euros.
Not like this: Flowrefy cut lead time at a machine builder by 48 per cent and saved 26,000 euros a year.

What the method does not do
===========================

• It does not replace knowledge of the process. The inputs come from conversations with the people who run the workflow. If those conversations are poor, the measurement is poor — no number of simulation runs fixes that.
• It discovers nothing inside system data. Process mining reads the real current state from event logs. This method models instead of collecting. The price is subjective inputs; the return is that no data project is needed.
• It does not produce point estimates. Every result is a range from P10 to P90. Anyone who needs a figure to two decimal places in order to decide is deciding on instinct anyway.
• It only assesses what falls in euros. A step that carries reputation, legal certainty or diligence is not assessed — it stays as it is. Processes whose value cannot be quantified are outside this method's scope.
• It is neither a maturity model nor a certificate. At the end of a cycle there is a changed process with a before/after calculation. No level, no seal, no audit readiness.
• One cycle per process, not the whole organisation. What gets measured is one workflow, not a process landscape with thousands of steps. Anyone looking for a company-wide repository is looking for a different tool — deliberately so.

Cleared quotes
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“Mid-sized companies buy software against problems they never measured.”
— Jonas Höttler, founder of Flowrefy

“An average will not reveal the bottleneck. A simulation will.”
— Jonas Höttler, founder of Flowrefy

“References prove nothing about your process. That is why I show none.”
— Jonas Höttler, founder of Flowrefy

“If the measurement finds no worthwhile lever, that is a result — and not an invoice.”
— Jonas Höttler, founder of Flowrefy

“A process is not a sum. The time is created by waiting, not by working.”
— Jonas Höttler, founder of Flowrefy

Subjects I can speak on
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The average fallacy (Talk, 20–45 minutes, with a live simulation)
Why an average systematically hides the bottleneck, how queues and variation create lead time, and what that means for investment decisions. The underlying calculation is published and can be recomputed.

Measure first, automate second (Talk, 30 minutes)
The eight FLOWREFY steps and the question of why step O (simulate) is almost always skipped in practice — with the consequence that nobody can say whether the automated workflow was expensive to begin with.

Marketing without references (Podcast or conversation, 30–60 minutes)
How to make a new offering credible without inventing a success story: published sample analyses instead of case studies, the conditional instead of a headline figure, a refusal instead of a follow-up contract. Including the places where this costs business.

Process simulation on your own laptop (Workshop, 45–90 minutes, participants work along)
One process, one bottleneck, one before/after calculation — with FlowVisual, locally, without an account. Every group leaves with a model and a number they can defend.

Usage rights
============

• Logos, screenshots and the portrait may be used free of charge for reporting on Flowrefy, FlowVisual and Balane GmbH, in print and digitally.
• Credit: Flowrefy / Balane GmbH.
• Please do not alter the logo: no distortion, no recolouring, no effects. Use the light version on dark surfaces and the dark version on light ones. Keep clear space of at least half the height of the mark on all sides.
• The wordmark is set in IBM Plex Mono Medium (SIL Open Font License 1.1). The letters are outlines inside the SVG file, so no installed font is required.
• No right is granted to use the logo in a way that suggests a partnership, a client relationship or an endorsement.

Straight to the person responsible
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Contact: Jonas Höttler, founder
Email: j@hoettler.com
Address: Balane GmbH, Balanstrasse 84, 81541 Munich, Germany
Meeting: Bookable from the contact page — video call, 30 minutes
